Category: BUSINESS & INVESTING
Business & Investing
Private Business Public Battleground: The Case for 21st Century Stakeholder Companies
Private Business-Public Battleground: The Case for 21st Century Stakeholder CompaniesPalgrave Macmillan | September-6-2002 | ISBN: 033392939X | 210 pages | PDF | 1.1MB
Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground.Private Business-Public Battleground brings together two former opponents -…
Writing Feature Articles
Writing Feature ArticlesFocal Press; 4 edition | August 29, 2005 | ISBN-10: 0240516915 | 416 pages | PDF | 2.2 Mb
Managing IT Outsourcing: Governance in global partnerships
Managing IT Outsourcing: Governance in global partnershipsRoutledge | August-3-2006 | ISBN: 0415365988 | 288 pages | PDF | 1.79MB
The business landscape is changing. Outsourcing is now a growing phenomenon in which specific functions are subcontracted to specialist companies, often elsewhere in the world. IT represents a particular case for…
Brands: Meaning and Value in Media Culture
Brands: Meaning and Value in Media CultureRoutledge | January-17-2006 | ISBN: 0415347165 | 176 pages | PDF | 1.2MB
Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming…
A Twenty First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing ThoughtSpringer US | December-28-2009 | ISBN: 1441938710 | 604 pages | PDF | 1.2MB
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth…
Retailing Environments in Developing Countries
Retailing Environments in Developing CountriesRoutledge | September-25-1990 | ISBN: 0415037395 | 304 pages | PDF | 2MB
Containing a broad cross section of case studies, this volume explores some of the factors which explain the variety of retail structures and modes of consumer behaviour that characterize retailing in developing countries.…
Performing Consumers: Global Capital and Its Theatrical Seductions
Performing Consumers: Global Capital and Its Theatrical SeductionsRoutledge | June-23-2006 | ISBN: 0415339448 | 184 pages | PDF | 1.4MB
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.Looking at our performative desire…
Retailing In The European Union: Structures, Competition and Performance
Retailing In The European Union: Structures, Competition and PerformanceRoutledge | 2002-12-20 | ISBN: 0415257417 | 280 pages | PDF | 1.28MBThis is an in-depth analysis of the structure of retailing, and particular government legislation and controls affecting individual economies within the EU. Written by authors from the subject…
Précis de stratégie : Cinq éléments pour agir
Précis de stratégie : Cinq éléments pour agirDunod | 2009-03-16 | ISBN: 2100518216 | 200 pages | PDF | 1 MB
La pensée stratégique est indissociable de la vie de tout groupe humain dont le destin est d'" agir ensemble ".Or, la crise que subit le monde contemporain remet…
Interregionalism and International Relations A Stepping Stone to Global Governance?
Interregionalism and International Relations A Stepping Stone to Global Governance? (Routledge Advances in International Relations and Global Politics)Routledge | December-16-2005 | ISBN: 0415360579 | 384 pages | PDF | 1.1MB
Interregionalism, the institutionalized relations between world regions, is a new phenomenon in international relations. It also a new layer of…